Make Twitter work for you – Digital Skills Workshop at the Cornerhouse

Posted on 16 May 2012 by Josh

I recently did some training at the Cornerhouse on Twitter, as part of the Digital Skills Workshops they run. If you don’t know about these, they’re a great series of events where industry professionals come in and share their advice on making the most of digital platforms. The series is marketed towards those who work for an arts organisation, are a freelancer in the creative sector or a student – but all are welcome.

Briefly, my session was aimed at existing Twitter users who wanted to make the most of the platform. I covered a few basic principles and then outlined my top tips for effective tweeting. I also outlined some of my favourite tools for effective management of tweets.

I’m doing another workshop again this Monday – but it’s already sold out! So I thought I’d share my slides from last time. You can also read a write-up of the last session.

Naturally, I’ll be tweaking and updating what I do so if you’re booked, make sure you do still come along ;) The best part of these workshops is the Q&A and last time, we had this throughout which made for a very relaxed and informal approach.

App of the week: Drawing the Cloud with Paper for iPad

Posted on 15 May 2012 by Josh

Originally posted at Melbourne.co.uk

There’s so much marketing guff about the cloud, often couched in dense, endless PowerPoints or thick PDF whitepapers. So for my talk at Business North West 2012, I decided to do something a bit different :)

I’m always a fan of brief presentations, where the slides are mostly visual prompts rather than on-screen notes to read off. The weekend before BNW, I was off to Brussels so I didn’t really have time to put together anything too comprehensive anyway. I downloaded Keynote onto my iPad but quickly realised that learning to use it on a smaller form factor was going to be a pain. At the time, I didn’t own a stand for my iPad either, so typing was a bit difficult.

Luckily, a couple of weeks earlier, I’d seen a presentation from Garry Byrne at Manchester’s #smc_mcr talking about the state of mobile (report). He’d used the iPad app Paper by fiftythree to create his very simple, effective slides which acted just as I prefer – non-distracting, visual prompts for his engaging talk.

So before I got on the Eurostar back, I downloaded the app, paid for the extra brushes and by the end of the train journey back to Manchester, had produced my entire deck. If I’d had a video adapter, I could’ve presented directly from the app but, for compatibility, I exported each page as an image and pasted them into PowerPoint.

This was my first attempt at designing a presentation using Paper.app but it went pretty smoothly. However, writing words is a bit odd with your finger, so I’ve recently invested in a Cosmonaut stylus on Twitter-based recommendations. We’ll see if this makes a difference.

Paper is currently a free download so watch the video or get it now. And you can flick through my slides above or on Speaker Deck.

Tip: Download the Speaker Deck Embed plugin for WordPress!

Why SocITM surveys are destroying council websites and how to block them

Posted on 14 May 2012 by Josh

If you’ve visited a local council website in the last few years, you’re very likely to have encountered a request to fill out a survey on how useful the site is to you.

It’s great that councils and other public bodies are seeking feedback on their online services, but unfortunately, many of them appear to have been misled into using the most awful and intrusive methods of doing so.

The main offender seems to be SocITM: an obscure and stuffy sounding body that describe themselves as the “professional association for public sector ICT management”.

SocITM provide some kind of turnkey feedback service that can be slotted straightforwardly into the code of council websites. Presumably, they then manage the reporting and feedback to council staff. Unfortunately, it is the most annoying and ugly method for collecting user feedback that I’ve encountered in recent years.

The problem is, no-one ever visits a local council website simply to browse around it for fun. They visit it to rapidly find out information, like when to put the bins out or complete some kind of task, like paying council tax. To be presented with a screen where the content is completely obliterated and ugly, poorly-styled and composed text demands you provide “feedback” is tedious as hell. No: I am not going to feedback to you on your site right now and you should be lucky, because I’d tell you it’s crap.

Much better, to provide an unobtrusive feedback link on the right, a la UserVoice or at the completion of transaction. SocITM are doing their clients as massive disservice by insisting on the installation of ugly wrapper code to then ask for poor quality feedback.

What’s worse is that, despite repeatedly saying I don’t want to provide feedback, I continually get hassled for it as the code appears to move around different pages on the website.

How to block SocITM surveys from interrupting your browsing

Anyway, I’ve had enough. If you’re using Google Chrome, you can permanently block scripts provided by SocITM (or their partner Govmetric) from running on your computer again.

The offending script (pulled from this page) is here. To block it, you simply need to add an exclusion for the domain from which the script runs – in this case, govmetric.com.

In Chrome, click the wrench menu (top right). Choose ‘Under the Hood’ and scroll down to Javascript settings.

Choose ‘Manage Exceptions…’. Then simply add govmetric.com as an exception. Make sure you set the “Behaviour” to Block.

If you have Google Chrome syncing turned on, this should then reflect across all installations.

Boom! No more SocITM surveys or, in fact, any powered by usability-hating survey house govmetric. Sad smiley faces all round!

UPDATE: Adrian Short has produced a beta Google Chrome extension that will do similar by adding a cookie but it’s a bit buggy at this stage. Feedback on both methods would be welcome.

SocITM screen grab from Martin Wright.

Has Twitter replaced your business card?

Posted on 7 February 2012 by Josh

Originally posted at Melbourne.co.uk

When we tweaked our visual identity a couple of months ago, whole stacks of little bits of paper scattered around the office suddenly became obsolete. Now that we’ve moved offices, the information on them could be misleading too.

1895 business card

I’m referring of course to our business cards: little rectangles of information that have been existed probably since Gutenberg was trying to sell his presses in the 14th century. I suspect the format has changed little too; this 1895 example bears a striking resemblance to some designs I’ve seen just recently.

But, just what is the purpose of a business card?
I suppose that during organised “networking” events they’re a part of the theatre practised during formal introductions. A well-designed business card should also act as an aide-memoir.

And given the fact that we’re a digital business, I’ve been wondering just how useful business cards really are? For me, they’re often bland, forgettable and filed away in a part of my drawer I rarely check. It doesn’t help that cards which try to “stand out of the crowd” often end up being examples of awkward “corporate quirk” or suffer from the deployment of gimmicks like QR codes.

At many of the events that I personally attend, a business card is rarely useful. Last week, I stuck my head into Northern Digitals which, to be honest, I go along to as a social event. A lot of my friends work in digital or creative industries and enjoy a pint or two. And a lot of our clients do as well. But because it’s such a social place, I always get chatting with someone new that’s turned up and want to keep in touch with them after the event.

But for me, rather than swapping a piece of paper, the best way to keep in touch is by exchanging Twitter usernames. I almost always follow new people that I’ve met in real life and it’s a far more interesting and useful way to keep in touch with someone you might end up doing business with. It also means you can dispense with the empty pleasantries associated with those staid post-networking emails and work with someone as a partner almost immediately.

This is just my opinion; I know many feel business cards still have a place in the right situation. But given the amount spent on printing cards and the impact that has on the environment, I’m unconvinced that they offer better value for me personally than simply swapping Twitter accounts with someone I meet over a pint. Others seem to agree. But, if we get the design of our new ones right, you might see me try them out…

What do you think? Do you have any examples of killer business cards or have you found you’ve done more business through your Twitter account? Drop a comment below.

The secret to good mash – the Daily Mash at #smc_mcr

Posted on 13 December 2011 by Josh

Originally posted over at Melbourne.co.uk.

If you’re reading this, you probably got to it by reading one of our tweets, checking our Facebook page or maybe you’re even subscribed to this blog. All of these channels are just a bit of the way we like to be a part of a larger community with our customers and hear from them – outside of the usual ways like email or phone calls. We don’t really do any marketing per se: rather, we’d just like to have a chat and see if we can help.

Given that, we were interested to hear our customer Paul Stokes of The Daily Mash speak at last week’s #smc_mcr (Social Media Cafe) in Manchester. The Daily Mash is the UK’s “leading satirical news website” and is perhaps not suitable for readers of a nervous disposition. If you’ve heard of The Onion, you could say it’s a sort of British alternative and, by Paul’s own admission, attempts to be as outrageous and extreme as possible when it comes to satire and parody. After all, this, he says, is the key to avoiding litigation; the parody must be obvious to the reasonable person.

And the fact that they pride themselves on being “anti” social media is something of an enigma. But nonetheless, it works perfectly well for them. Despite being users of Twitter and Facebook – which they describe as their “free marketing tool” – The Daily Mash have no interest in engagement or conversation, which by accepted wisdom is seen a key part of any social media strategy.

The fact is though that they win on their content. Despite – or rather, because of – eyebrow-raising content, readers keep coming back day after day, enjoying the stories and sharing it across their networks of their own volition.

I guess this is a really a reminder that content is all important. You can share and engage and chit-chat as much as you want on social media, but if you’re just a lot of hot air, then maintaining those conversations or converting them into your desired outcome (be it sales, or otherwise) will be a challenge.

Grumpy geek? Join us on #Techgrumps

Posted on 16 October 2011 by Josh

Those of who that follow me on Twitter know that I can be a little bit grumpy. Okay, very grumpy at times. What better outlet for these grumps than a podcast dedicated to being grumpy about technology?

Well, my friend and colleague Ian Forrester has done just that. Techgrumps is recorded (almost) every Sunday and is an opportunity to express your grumps about tech. Anyone’s welcome to come on and contribute. All you need is to think of something to “rant” about and the conversation flows from there. You don’t even have to be that geeky or techie: recent rants include YouTube monetisation and the lack of diversity at some tech conferences.

It might sound a bit “grumpy old men” – okay, it sounds exactly like that – but actually it tends to come across as an irreverent, somewhat comedic podcast that you can enjoy yelling at and disagreeing with from the comfort of your own home.

Listen to the last episode (Techgrumps 44) below or here:

So, if you fancy guesting on Techgrumps, drop us a tweet using the hashtag #techgrumps and get ready for the recording on Skype, Sunday nights at 10 pm.

iMessage @MelbourneHost with #iOS5

Posted on 14 October 2011 by Josh

An unedited original of this was posted over at Melbourne.co.uk

Now that iOS 5 has finally come out of beta, I’ve been having fun setting it up on a number of Apple devices at home and work. By waiting until Thursday morning to install it, I seem to have avoided the issues reported by some users at launch. Everything downloaded smoothly and was verified by Apple’s servers without delay.

One of the features I’ve been most interested in seeing deployed on a wide scale is iMessage, which is Apple’s answer to BBM (BlackBerry Messenger). iMessage allows users of all iOS 5 devices like iPhones, iPads and iPods to exchange short messages, pictures and audio or video. It should be automatically set up for iPhone users, acting as a transparent SMS replacement to friends with iOS 5. On iPad and iPod Touch devices, iMessage needs an email address registered with Apple so that other users can get hold of you.

I had a go at setting up iMessage for Melbourne – so if you want to get hold of us, send us an iMessage: inbox@melbourne.co.uk.

iMessage is just another way we’re trying out for people to get in touch. It’s probably best to stick to the usual support channels for directed responses, but if you just want to say hi or ask a quick question, then go ahead and drop us an iMessage.

Five ideas for using the new Foursquare brand pages for your business or organisation

Posted on 3 August 2011 by Josh

Today, Foursquare launched the ability for anyone to create their own ‘brand’ page on Foursquare. This means that brands or organisations can now quickly set up a presence on the rapidly growing location based network, and share their tips and advice about what to do and where to go.

Let’s take a quick step back – remember, Foursquare is more than just a game or a tool to announce your location. It’s a social recommendation engine: it lets people find out where their trusted friends and contacts hang out and allows them to share tips and advice about places, from where’s good to eat, to special offers. I wrote a blog post primer on this titled How to win Foursquare friends and influence people.

Why is this new? Until recently, Foursquare had a lengthy and manual process for approving your brand on Foursquare and many organisations nominated an individual to be followed instead who could be their ambassador.

Now, to create a Foursquare brand page, all you need is your brand’s Twitter account, some logos, at least five tips and in about half an hour, you could be up and running and being featured in Foursquare’s page gallery. I had a go this afternoon setting up a page for #smc_mcr in Manchester and came up with some ideas for you to harness the power of Foursquare pages.

Creating a page is a bit like using making a Facebook page. You log in with your own personal Foursquare account and then create the Foursquare brand page. You can then ‘act as’ that Foursquare brand page while setting up the page and leaving tips.

Just one word of warning: if your brand or organisation already has a Twitter account linked to a personal Foursquare account, you won’t be able to create a Foursquare page for it using that Twitter account. If this happens, just un-associate (dissociate!) the brand Twitter account from the existing Foursquare account before you try and create a page.

So, once you’ve got your page set up, what can you use it for? Pages let you do two things: leave tips at locations and ‘check-in’ to a location as a brand. Here’s some ideas for how you can use both:

1. Invite users to your stores or physical location

Foursquare’s all about recommending places, so why not recommend your own? Leave a tip inviting someone to pop in for a cuppa, browse your shop or have a chat. Digital technology often works best when it enables unexpected positive real-world interaction, so make it happen. Even if they don’t take you up on that offer, at least people will remember that there’s a physical location nearby.

It’s even better if you’ve registered any relevant locations and have added “Special Offers”. Also, some cities like Manchester, have a scheme which means that venues can opt-in to allow people to use their toilets for free. This is another idea for a tip and invaluable to know if you need to spend a penny in town!

A note about tips: your tips pop-up on someone’s screen when they check-in nearby, if they’re following you. They also pop-up if they’re not following you, but only if there are no other unread tips from their friends nearby.

Make sure you check-in whenever you visit one of your venues or offices too.

2. Leave tips about things you already like doing

Being on Foursquare is means you’re part of a community of people sharing advice, so get involved. As a brand or organisation, are there fun places that your staff or employees like to hang out? Where do you go for lunch, or a drink after work? Tell Foursquare and tell us why – is it a cheap place to get your daily bread or does it have a great vibe to wind down after a long day in the office?

You could also leave tips relevant to the type of location. For example, is there a really useful information resource that someone should check out?

This is a great way to engage in the general conversation – after all, it’s what most people on Foursquare tend to do. If you have staff parties or outings, then you can check-in to those venues using the Foursquare app. It’s a good way of showing that you represent real people who do ordinary things. And, it’s a great way to spread the love in your local neighbourhood.

3. Holding an event? Let everyone know how to get involved

This is a no-brainer: if you’re having an event that people might be interested in, let them know by dropping a tip at the location. It’s a simple way to promote your event and spread the word to those who might not even know you’re doing something in the area. When the event starts, you can also check-in to the location as a page and tweet that you’re there and it’s going ahead.

This is especially good for community-based events or non-profits, but equally for one-off visits to town by brands like pop-up fashion sales or book-signings. Make sure you add a web link and a Twitter hashtag to your tips and check-ins, so someone can tweet it straightaway.

4. Avoid disparaging tips about competitors (leave that to the punters!)

“My burritos are better than their burritos”. While this may be true, it’s not really the place of a brand or organisation to leave negative comments about the competition. Yes, there are negative tips on Foursquare, but what individual users do is up to them (and will carry far more weight than seeing effectively a self-serving tip.

5. Go global

With Foursquare, your brand or organisation can have a presence way beyond the locality you’re based. Say you’re a non-profit sponsoring projects overseas: leave a tip near there letting local users know how you’ve helped and how they can get involved. If you’re a manufacturing brand or cottage industry, why not leave tips near where you source your raw materials? Or, if you’re a sports team with a global following, let people know where you can meet other fans.

It could be interesting for those local users to know just how far something travels and where it’s used, and it helps raise awareness of your online brand. And of course, if you go travelling or exploring new places, check-in as your brand wherever you go and say what you’ve seen and how it influences your business.

In conclusion, try to make your use of Foursquare relevant, quirky and interesting: plain, irrelevant ad-spam is an instant turn-off and can lead to a negative response on Twitter.

Also, set up your page quickly! Don’t worry if it’s not perfect: I’ve no doubt that we’ll see these pages mushroom, just like they do on Facebook, and it’s best to put something up quicker than it is to wait around to see what happens.

Go ahead and try setting up your brand page now. Do you have any other good ideas for how to use Foursquare pages? Leave a comment below.

Review: Share your food eating habits with Food Feed

Posted on 2 August 2011 by Josh

It’s barbecue season in the UK and, in between the downpours, there’s nothing more satisfying than getting out in the sun and charring some meat or veg.

Unfortunately, like Christmas, this can mean your eating habits suffer. Whilst attending a barbecue chez @cubicgarden last weekend, I discovered an interesting Twitter based app called Food Feed, which bills itself as an easy and simple way to track your food habits.

Using Food Feed is very simple. You just need to go to the Food Feed website and sign-in with your Twitter account. Then all you have to do is follow @having and start tweeting.

By tweeting “@having” at the start of your tweets, Food Feed can aggregate all your food tweets in one place, which means you can find them at foodfeed.us/username (like mine). Adding a picture in to your food tweets can make it more memorable or sum up a large meal!

You can share this public feed with anyone you want – your doctor, nutritionist or even your mother. It’s a great way to link up with other people eating the same kinds of foods for inspiration or, in my case, to improve my eating habits and put all my food tweets into once place. If your friend on Twitter following @having too, they can see your food tweets without it interfering with your wider stream.

Unfortunately, Food Feed doesn’t offer much more than a simple search and aggregation tool. It would be great to see it integrated with an app like Meal Snap that estimates the calories in your meal through a photograph. However, the downside of using Meal Snap is that you have to photo every item of food and the data gets sent to Daily Burn, rather than being quite as simple and easy to share as Food Feed.

Check out Food Feed for free and see if it could be useful for you.

Review: Is it worth upgrading your older Mac to OS X 10.7 Lion?

Posted on 20 July 2011 by Josh

One of the great things about owning a Mac is that for most tasks, you don’t suffer the same slow down that can be suffered by many Windows users. A Mac bought four years ago can still happily run many of today’s productivity and design applications.

Also, buying a Mac can be a relatively large investment, particularly for students – so you don’t want to junk it every time Apple release an upgrade. Of course, it’s not just the processor and RAM – what if you don’t have a newer glass trackpad with multi-touch, or an SSD?

So what does today’s launch of Mac OS X Lion mean for users of older Mac hardware?

Mac OS X Lion screen

Firstly, the minimum system requirements are very similar to OS X 10.6 Snow Leopard. The most important change is that you’ll need at least an Intel Core 2 Duo to run Lion. This means users with the very first generation of Mac and Intel hardware (Core Solo/Core Duo) are excluded from the upgrade. Also, while you can get away with running Lion on 2 GB RAM, experience from Snow Leopard suggests 4 GB is a comfortable minimum for multi-tasking.

You’ll also have to be running Mac OS X Snow Leopard, version 10.6.8 to install Lion. Even if you want to do a clean install, you must download Lion via the App Store first and then follow the various guides.

This morning, I took the plunge and installed Mac OS X Lion on my late-2007 MacBook Pro (2.4 GHz Core 2 Duo, 4 GB RAM). It wasn’t a clean upgrade – in fact, I’ve upgraded it from Tiger to Leopard (on launch day) and then to Snow Leopard. The upgrade process was pretty smooth and didn’t require any input from me. A little over half an hour later, I was presented with the smooth iOS-style login screen.

Login was characteristically a slow experience – this is one thing that could be quicker, but I do have a number of apps that I set to launch on login, like Twitter for Mac, Chrome and the usual like Dropbox etc. Experience suggests a reboot and login is a pretty rare occurrence, so I’ve never been bothered by this.

However, this is where the problems seemed to start: Chrome was slow, sluggish. Twitter was updating slowly and I could hear my hard drive clunking away. Opening Activity Monitor, my processor usage wasn’t particularly high, but my hard drive was being ragged fairly hard.

In retrospect, this wasn’t too surprising – I had just installed a near 4 GB update to my operating system. A bit of advice from Twitter and this article rightly identified that it was simply Spotlight re-indexing my hard drive; given that it’s not particularly large, this only took about 15 minutes before things seemed to return to normal.

Beyond that, there don’t appear to be any major performance issues, despite the fact that my Mac will be at least initially transparently rebuilding its caches and defragmenting key operating system files. So far, I can’t use any new gestures as I don’t have a multi-touch trackpad. I’ve also turned off the iOS “scroll wheel” style scrolling through System Preferences (it’s labelled “Content moves in the direction of finger movement on touch-pad or mouse”). I guess if I ever start using my Magic Mouse again, I might change this, but for now, this isn’t something new I want to learn. Users desperate for gestures may benefit from a Magic Trackpad.

As for other new features, Mission Control works smoothly and as expected, unifying my ill-used Spaces and application windows. I also like the fact that Dashboard widgets appear in their own space (you can turn this off).

I haven’t seen much evidence of iOS-style ‘instant’ switching to apps, though Word for Mac 2011 and Photoshop CS3 did both bring up the last few documents and images that I worked on when I quit and restarted the apps. The Launchpad also works smoothly, but for me, this feature is far less useful than using a launcher like QuickSilver as a launcher/Spotlight replacement. Launchpad is marginally quicker than using the Finder to launch apps, but QuickSilver’s “double-tap and type” is much quicker and targeted than Launchpad’s full-screen browsing of all my forgotten apps.

But what about the other bundled apps with Lion – like the new Mail, iCal and all the other small upgrades? As a user of Sparrow, I don’t foresee using the Mail app, which shares many similarities with Sparrow already, but isn’t quite as slick when it comes to supporting Gmail specific features. iCal’s full-screen view is a dream for at-a-glance viewing though.

Unfortunately, if as a user of an older Mac, you continue to rely on apps written for PowerPC, you’ll find that Lion is the end of the road: Rosetta is finally dropped, the software layer that lets you run PowerPC apps on Intel hardware, along with Front Row. Users may also have to install their own Java and Flash

Ultimately, what OS X Lion offers for your Mac is a number of enhanced and improved features including, Auto Save and Versions which will be a boon for anyone struggling with crashy apps or editing large documents. The updated user interface is also pleasing to the eye, offering a crisper interface that continues to make Aqua one of the most pleasant UIs of any operating system.

And for just $29.99 or £20.99, Mac OS X Lion is comparatively good value for money as an upgrade for your older Mac. Download it from the App Store now.

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