Briefly, my session was aimed at existing Twitter users who wanted to make the most of the platform. I covered a few basic principles and then outlined my top tips for effective tweeting. I also outlined some of my favourite tools for effective management of tweets.

I’m doing another workshop again this Monday – but it’s already sold out! So I thought I’d share my slides from last time. You can also read a write-up of the last session.

Naturally, I’ll be tweaking and updating what I do so if you’re booked, make sure you do still come along ;) The best part of these workshops is the Q&A and last time, we had this throughout which made for a very relaxed and informal approach.

There’s so much marketing guff about the cloud, often couched in dense, endless PowerPoints or thick PDF whitepapers. So for my talk at Business North West 2012, I decided to do something a bit different :)

I’m always a fan of brief presentations, where the slides are mostly visual prompts rather than on-screen notes to read off. The weekend before BNW, I was off to Brussels so I didn’t really have time to put together anything too comprehensive anyway. I downloaded Keynote onto my iPad but quickly realised that learning to use it on a smaller form factor was going to be a pain. At the time, I didn’t own a stand for my iPad either, so typing was a bit difficult.

Luckily, a couple of weeks earlier, I’d seen a presentation from Garry Byrne at Manchester’s #smc_mcr talking about the state of mobile (report). He’d used the iPad app Paper by fiftythree to create his very simple, effective slides which acted just as I prefer – non-distracting, visual prompts for his engaging talk.

So before I got on the Eurostar back, I downloaded the app, paid for the extra brushes and by the end of the train journey back to Manchester, had produced my entire deck. If I’d had a video adapter, I could’ve presented directly from the app but, for compatibility, I exported each page as an image and pasted them into PowerPoint.

This was my first attempt at designing a presentation using Paper.app but it went pretty smoothly. However, writing words is a bit odd with your finger, so I’ve recently invested in a Cosmonaut stylus on Twitter-based recommendations. We’ll see if this makes a difference.

Paper is currently a free download so watch the video or get it now. And you can flick through my slides above or on Speaker Deck.

Tip: Download the Speaker Deck Embed plugin for WordPress!

It’s great that councils and other public bodies are seeking feedback on their online services, but unfortunately, many of them appear to have been misled into using the most awful and intrusive methods of doing so.

The main offender seems to be SocITM: an obscure and stuffy sounding body that describe themselves as  the “professional association for public sector ICT management”.

SocITM provide some kind of turnkey feedback service that can be slotted straightforwardly into the code of council websites. Presumably, they then manage the reporting and feedback to council staff. Unfortunately, it is the most annoying and ugly method for collecting user feedback that I’ve encountered in recent years.

The problem is, no-one ever visits a local council website simply to browse around it for fun. They visit it to rapidly find out information, like when to put the bins out or complete some kind of task, like paying council tax. To be presented with a screen where the content is completely obliterated and ugly, poorly-styled and composed text demands you provide “feedback” is tedious as hell. No: I am not going to feedback to you on your site right now and you should be lucky, because I’d tell you it’s crap.

Much better, to provide an unobtrusive feedback link on the right, a la UserVoice or at the completion of transaction. SocITM are doing their clients as massive disservice by insisting on the installation of ugly wrapper code to then ask for poor quality feedback.

What’s worse is that, despite repeatedly saying I don’t want to provide feedback, I continually get hassled for it as the code appears to move around different pages on the website.

How to block SocITM surveys from interrupting your browsing

Anyway, I’ve had enough. If you’re using Google Chrome, you can permanently block scripts provided by SocITM (or their partner Govmetric) from running on your computer again.

The offending script (pulled from this page) is here. To block it, you simply need to add an exclusion for the domain from which the script runs – in this case, govmetric.com.

In Chrome, click the wrench menu (top right). Choose ‘Under the Hood’ and scroll down to Javascript settings.

Choose ‘Manage Exceptions…’. Then simply add govmetric.com as an exception. Make sure you set the “Behaviour” to Block.

If you have Google Chrome syncing turned on, this should then reflect across all installations.

Boom! No more SocITM surveys or, in fact, any powered by usability-hating survey house govmetric. Sad smiley faces all round!

UPDATE: Adrian Short has produced a beta Google Chrome extension that will do similar by adding a cookie but it’s a bit buggy at this stage. Feedback on both methods would be welcome.

SocITM screen grab from Martin Wright.

When we tweaked our visual identity a couple of months ago, whole stacks of little bits of paper scattered around the office suddenly became obsolete. Now that we’ve moved offices, the information on them could be misleading too.

1895 business card

I’m referring of course to our business cards: little rectangles of information that have been existed probably since Gutenberg was trying to sell his presses in the 14th century. I suspect the format has changed little too; this 1895 example bears a striking resemblance to some designs I’ve seen just recently.

But, just what is the purpose of a business card?
I suppose that during organised “networking” events they’re a part of the theatre practised during formal introductions. A well-designed business card should also act as an aide-memoir.

And given the fact that we’re a digital business, I’ve been wondering just how useful business cards really are? For me, they’re often bland, forgettable and filed away in a part of my drawer I rarely check. It doesn’t help that cards which try to “stand out of the crowd” often end up being examples of awkward “corporate quirk” or suffer from the deployment of gimmicks like QR codes.

At many of the events that I personally attend, a business card is rarely useful. Last week, I stuck my head into Northern Digitals which, to be honest, I go along to as a social event. A lot of my friends work in digital or creative industries and enjoy a pint or two. And a lot of our clients do as well. But because it’s such a social place, I always get chatting with someone new that’s turned up and want to keep in touch with them after the event.

But for me, rather than swapping a piece of paper, the best way to keep in touch is by exchanging Twitter usernames. I almost always follow new people that I’ve met in real life and it’s a far more interesting and useful way to keep in touch with someone you might end up doing business with. It also means you can dispense with the empty pleasantries associated with those staid post-networking emails and work with someone as a partner almost immediately.

This is just my opinion; I know many feel business cards still have a place in the right situation. But given the amount spent on printing cards and the impact that has on the environment, I’m unconvinced that they offer better value for me personally than simply swapping Twitter accounts with someone I meet over a pint. Others seem to agree. But, if we get the design of our new ones right, you might see me try them out…

What do you think? Do you have any examples of killer business cards or have you found you’ve done more business through your Twitter account? Drop a comment below.

If you’re reading this, you probably got to it by reading one of our tweets, checking our Facebook page or maybe you’re even subscribed to this blog. All of these channels are just a bit of the way we like to be a part of a larger community with our customers and hear from them – outside of the usual ways like email or phone calls. We don’t really do any marketing per se: rather, we’d just like to have a chat and see if we can help.

Given that, we were interested to hear our customer Paul Stokes of The Daily Mash speak at last week’s #smc_mcr (Social Media Cafe) in Manchester. The Daily Mash is the UK’s “leading satirical news website” and is perhaps not suitable for readers of a nervous disposition. If you’ve heard of The Onion, you could say it’s a sort of British alternative and, by Paul’s own admission, attempts to be as outrageous and extreme as possible when it comes to satire and parody. After all, this, he says, is the key to avoiding litigation; the parody must be obvious to the reasonable person.

And the fact that they pride themselves on being “anti” social media is something of an enigma. But nonetheless, it works perfectly well for them. Despite being users of Twitter and Facebook – which they describe as their “free marketing tool” – The Daily Mash have no interest in engagement or conversation, which by accepted wisdom is seen a key part of any social media strategy.

The fact is though that they win on their content. Despite – or rather, because of – eyebrow-raising content, readers keep coming back day after day, enjoying the stories and sharing it across their networks of their own volition.

I guess this is a really a reminder that content is all important. You can share and engage and chit-chat as much as you want on social media, but if you’re just a lot of hot air, then maintaining those conversations or converting them into your desired outcome (be it sales, or otherwise) will be a challenge.

We love sharing funny, moving and clever videos around the office at Melbourne. Recent ones that have done the rounds include a 999 call by a women reporting the theft of a snowman and the Cassette Boy remix of Dragons Den (possibly NSFW).

But my favourite one is an old classic from the early days of YouTube.

Click here to view the embedded video.

What makes all these videos shareable? Why do I forward them round to my colleagues over email, Twitter or instant messaging?

As Geth from Young said at last night’s Feed, the key to a making someone share a good piece of content is for it to elicit an emotional response. Whether it makes you laugh, cry or – in the case of the Picard video – simply feel bemused at the ultimate cultish geekyness, it has to do that to make someone even think about sharing it with their friends.

And that really is it. “Viral marketing” is not a panacea, nor is it something for which there’s a secret formula. In fact, I’d go as far as to say that they term “viral marketing” is an opportunistic branding of a natural phenomenon. Dan Carrol expands on this in his guest post for The Feed last week.

Content is key, always has been and always will. None of the videos I’ve linked above intrinsically sell a product – but they’re bloody funny. Anyone producing content that they want people to share is going to have to compete with these and more. Take a look at James Webb’s blog post (and inevitable associated infographic!) about the most watched and searched for terms on YouTube. With so much high-quality – and low-humour content – there’s no way that anyone can guarantee that something can “go viral”. However, latching onto the (trends of the day can definitely help users discover and subsequently share your content if it’s any good.

In short, the best way to harness the viral effect is to make something special that gets you thinking and make sure it gets found by users. Anyone that tries to sell you a “viral marketing campaign” is selling you snake oil.

Well, my friend and colleague Ian Forrester has done just that. Techgrumps is recorded (almost) every Sunday and is an opportunity to express your grumps about tech. Anyone’s welcome to come on and contribute. All you need is to think of something to “rant” about and the conversation flows from there. You don’t even have to be that geeky or techie: recent rants include YouTube monetisation and the lack of diversity at some tech conferences.

It might sound a bit “grumpy old men” – okay, it sounds exactly like that – but actually it tends to come across as an irreverent, somewhat comedic podcast that you can enjoy yelling at and disagreeing with from the comfort of your own home.

Listen to the last episode (Techgrumps 44) below or here:

So, if you fancy guesting on Techgrumps, drop us a tweet using the hashtag #techgrumps and get ready for the recording on Skype, Sunday nights at 10 pm.

Now that iOS 5 has finally come out of beta, I’ve been having fun setting it up on a number of Apple devices at home and work. By waiting until Thursday morning to install it, I seem to have avoided the issues reported by some users at launch. Everything downloaded smoothly and was verified by Apple’s servers without delay.

One of the features I’ve been most interested in seeing deployed on a wide scale is iMessage, which is Apple’s answer to BBM (BlackBerry Messenger). iMessage allows users of all iOS 5 devices like iPhones, iPads and iPods to exchange short messages, pictures and audio or video. It should be automatically set up for iPhone users, acting as a transparent SMS replacement to friends with iOS 5. On iPad and iPod Touch devices, iMessage needs an email address registered with Apple so that other users can get hold of you.

I had a go at setting up iMessage for Melbourne – so if you want to get hold of us, send us an iMessage: inbox@melbourne.co.uk.

iMessage is just another way we’re trying out for people to get in touch. It’s probably best to stick to the usual support channels for directed responses, but if you just want to say hi or ask a quick question, then go ahead and drop us an iMessage.

Printer drivers don’t keep up, perhaps because of the endless variants created mostly to sell ink cartridges, toners and other useless add-ons.

Unfortunately, Mac OS X Lion does not include drivers for the Samsung ML-1210, a cheap old black and white laser printer that I bought years ago. I should’ve remembered this as I had the same problem on OS X Leopard and Snow Leopard. The following solution works on all those variants:

In common with other variants of OS X, Lion supports CUPS – the Common Unix Printing System. This means that generic open-source drivers are available to use that enable Lion (and indeed Leopard, and Snow Leopard) to successfully print using this printer.

There are three separate pieces of software to install, including the driver, but all can be found at this page on the Linux Foundation website.

Essentially, you need to download each Disk Image listed (Samsung GDI, Foomatic-RIP and GPL-GS) and run the installer inside each one.

Once you’ve done this, open System Preferences and then click Print & Scan. Click on the small + icon on the left which should bring up the Add Printer dialog box. Samsung ML-1210 should already be listed and, under ‘Print using the Samsung ML-1210 Foomatic/gdi driver should already be selected.

Click ‘Add’ and the printer will be added to the list of available printers on your system. Sorted!

Let’s take a quick step back – remember, Foursquare is more than just a game or a tool to announce your location. It’s a social recommendation engine: it lets people find out where their trusted friends and contacts hang out and allows them to share tips and advice about places, from where’s good to eat, to special offers. I wrote a blog post primer on this titled How to win Foursquare friends and influence people.

Why is this new? Until recently, Foursquare had a lengthy and manual process for approving your brand on Foursquare and many organisations nominated an individual to be followed instead who could be their ambassador.

Now, to create a Foursquare brand page, all you need is your brand’s Twitter account, some logos, at least five tips and in about half an hour, you could be up and running and being featured in Foursquare’s page gallery. I had a go this afternoon setting up a page for #smc_mcr in Manchester and came up with some ideas for you to harness the power of Foursquare pages.

Creating a page is a bit like using making a Facebook page. You log in with your own personal Foursquare account and then create the Foursquare brand page. You can then ‘act as’ that Foursquare brand page while setting up the page and leaving tips.

Just one word of warning: if your brand or organisation already has a Twitter account linked to a personal Foursquare account, you won’t be able to create a Foursquare page for it using that Twitter account. If this happens, just un-associate (dissociate!) the brand Twitter account from the existing Foursquare account before you try and create a page.

So, once you’ve got your page set up, what can you use it for? Pages let you do two things: leave tips at locations and ‘check-in’ to a location as a brand. Here’s some ideas for how you can use both:

1. Invite users to your stores or physical location

Foursquare’s all about recommending places, so why not recommend your own? Leave a tip inviting someone to pop in for a cuppa, browse your shop or have a chat. Digital technology often works best when it enables unexpected positive real-world interaction, so make it happen. Even if they don’t take you up on that offer, at least people will remember that there’s a physical location nearby.

It’s even better if you’ve registered any relevant locations and have added “Special Offers”. Also, some cities like Manchester, have a scheme which means that venues can opt-in to allow people to use their toilets for free. This is another idea for a tip and invaluable to know if you need to spend a penny in town!

A note about tips: your tips pop-up on someone’s screen when they check-in nearby, if they’re following you. They also pop-up if they’re not following you, but only if there are no other unread tips from their friends nearby.

Make sure you check-in whenever you visit one of your venues or offices too.

2. Leave tips about things you already like doing

Being on Foursquare is means you’re part of a community of people sharing advice, so get involved. As a brand or organisation, are there fun places that your staff or employees like to hang out? Where do you go for lunch, or a drink after work? Tell Foursquare and tell us why – is it a cheap place to get your daily bread or does it have a great vibe to wind down after a long day in the office?

You could also leave tips relevant to the type of location. For example, is there a really useful information resource that someone should check out?

This is a great way to engage in the general conversation – after all, it’s what most people on Foursquare tend to do. If you have staff parties or outings, then you can check-in to those venues using the Foursquare app. It’s a good way of showing that you represent real people who do ordinary things. And, it’s a great way to spread the love in your local neighbourhood.

3. Holding an event? Let everyone know how to get involved

This is a no-brainer: if you’re having an event that people might be interested in, let them know by dropping a tip at the location. It’s a simple way to promote your event and spread the word to those who might not even know you’re doing something in the area. When the event starts, you can also check-in to the location as a page and tweet that you’re there and it’s going ahead.

This is especially good for community-based events or non-profits, but equally for one-off visits to town by brands like pop-up fashion sales or book-signings. Make sure you add a web link and a Twitter hashtag to your tips and check-ins, so someone can tweet it straightaway.

4. Avoid disparaging tips about competitors (leave that to the punters!)

“My burritos are better than their burritos”. While this may be true, it’s not really the place of a brand or organisation to leave negative comments about the competition. Yes, there are negative tips on Foursquare, but what individual users do is up to them (and will carry far more weight than seeing effectively a self-serving tip.

5. Go global

With Foursquare, your brand or organisation can have a presence way beyond the locality you’re based. Say you’re a non-profit sponsoring projects overseas: leave a tip near there letting local users know how you’ve helped and how they can get involved. If you’re a manufacturing brand or cottage industry, why not leave tips near where you source your raw materials? Or, if you’re a sports team with a global following, let people know where you can meet other fans.

It could be interesting for those local users to know just how far something travels and where it’s used, and it helps raise awareness of your online brand. And of course, if you go travelling or exploring new places, check-in as your brand wherever you go and say what you’ve seen and how it influences your business.

In conclusion, try to make your use of Foursquare relevant, quirky and interesting: plain, irrelevant ad-spam is an instant turn-off and can lead to a negative response on Twitter.

Also, set up your page quickly! Don’t worry if it’s not perfect: I’ve no doubt that we’ll see these pages mushroom, just like they do on Facebook, and it’s best to put something up quicker than it is to wait around to see what happens.

Go ahead and try setting up your brand page now. Do you have any other good ideas for how to use Foursquare pages? Leave a comment below.